SERIES: The Thing About is a weekly Business Day column designed to discuss democratic ideas, ideals, values and principles from a liberal perspective. Fairness enjoys a reputation perhaps more generous than is actually deserved. It is, of course, an important idea but, if it is the greater good you are interested in, fairness is no guarantee it will be secured. More likely an existing conflict will be defused. That can be important but it is just as important not to confuse the two.