Understanding a vote-winning brand


FEATURE: In the article below the DA’s Gwen Ngwenya looks at the DA’s brand and its condition. She argues that, in order to understand it, one must do two things: first, look at the evidence (as opposed to mere opinion or speculation) and, second, how it is driven by strong leadership. On both these counts, she argues, the DA’s brand – a diverse party that delivers – is not just strong, but getting stronger.

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