How Ipsos got ANC support completely wrong in 2016
FEATURE: In 2016 eNCA teamed up with market research company Ipsos to produce a weekly voter tracking poll. It got the ANC’s support levels horribly wrong. But, through a clever piece of last minute spin, it managed to muddy the waters and avoid ever accounting for the mess that were the eNCA/Ipsos weekly polls. It is a familiar pattern Ipsos seems to indulge every election. Here is how it all went down.