inside politics

Analysis of and commentary on South African politics.

Category: Market Research

Election 2026/7 [3] Turnout, Ekurhuleni, the ANC and DA


A comprehensive look at turnout trends in Ekurhuleni, with a focus on the ANC and DA. The ANC’s support appears to be in an exponential decline and, as a result, the DA needs only the smallest differential turnout advantage to make a profound impact. But the turnout trends are not on the DA’s side, and it is going to require something special.

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Public perceptions on Kill the Boer


The Social Research Foundation (SRF) recently commissioned a short, nationally representative survey on public perceptions around free speech, hate speech and the song Kill the Boer. The survey was conducted by Victory Research (of which I am the CEO). The SRF was kind enough to let me set out the findings. What follows is a summary of the key insights.

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Election 2024 [16]: Full demographic profiles of ANC, DA, MK, EFF and IFP support


Thread: “Full demographic profiles of ANC, DA, MK, EFF and IFP”. Mapping the support of each party by age, employment status, monthly income, residential area, population group, educational level, first language, province and gender.

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Election 2024 [15]: Mapping ANC, DA, MK and EFF support by race


Thread: “Mapping ANC, DA, MK and EFF support by race” This thread maps the 2024 Election support for the big four political parties – the ANC, DA, MK and EFF – by race, with an emphasis on Black voters, how they are distributed and the degree to which they turned out.

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Election 2024 [14]: The Action South Africa bullshit monster


Thread: “The Action South Africa bullshit monster” This thread looks at Herman Mashaba’s spin on ASA’s 2021 election results, explains his hostility towards market research, and sets out how the media have uncritically facilitated his deceit.

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Election 2024 [7] What would happen if Rise Mzansi, the PA, BOSA and ASA achieved their election goals?


A thread: “What would happen if Rise Mzansi, the PA, BOSA and ASA achieved their election goals? This thread looks at the 2024 election predictions made by these parties, and what they would mean in real terms, if they ever came to pass.

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How Ipsos got ANC support completely wrong in 2016


InsidePoliticsFEATURE:  In 2016 eNCA teamed up with market research company Ipsos to produce a weekly voter tracking poll. It got the ANC’s support levels horribly wrong. But, through a clever piece of last minute spin, it managed to muddy the waters and avoid ever accounting for the mess that were the eNCA/Ipsos weekly polls. It is a familiar pattern Ipsos seems to indulge every election. Here is how it all went down.

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