inside politics

Analysis of and commentary on South African politics.

Tag: Ipsos

Election 2024 [14]: The Action South Africa bullshit monster


Thread: “The Action South Africa bullshit monster” This thread looks at Herman Mashaba’s spin on ASA’s 2021 election results, explains his hostility towards market research, and sets out how the media have uncritically facilitated his deceit.

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How Ipsos got ANC support completely wrong in 2016


InsidePoliticsFEATURE:  In 2016 eNCA teamed up with market research company Ipsos to produce a weekly voter tracking poll. It got the ANC’s support levels horribly wrong. But, through a clever piece of last minute spin, it managed to muddy the waters and avoid ever accounting for the mess that were the eNCA/Ipsos weekly polls. It is a familiar pattern Ipsos seems to indulge every election. Here is how it all went down.

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